About
WappDev is built around a simple idea: do fewer things, do them well, and work with clients who care about the difference.
WappDev started over a decade ago as a generalist agency. Websites, apps, marketing tools, whatever work came in. That worked for a while, but the projects we enjoyed most and did our best work on were always the technically demanding ones.
Generic agency positioning attracts generic work. We were getting pulled into commodity projects (template installs, basic landing pages, low-budget builds) that didn't match what we were actually capable of delivering. The decision was simple: stop being a generalist agency, start being a specialist studio.
Most e-commerce platforms force you into their workflow. Shopify is fast but limiting. Magento is powerful but bloated. WooCommerce is flexible but fragile. Vendure is different. It's built for developers who need real control over the commerce stack. TypeScript-first, headless by default, and designed to be extended through plugins. It's the closest thing to a clean foundation we've found.
Direct, technical, pragmatic. No account managers, no PowerPoint decks, no buzzword-heavy proposals. You talk to the developers building your project. We start every engagement with a discovery conversation, scope properly, and quote fairly. We don't pretend to know what we don't, and we don't take on work outside our capabilities.
Each project we ship leaves us with reusable building blocks: plugins, components, architectural patterns. We're slowly productising these into a proper plugin catalogue that other Vendure teams can use. Long-term, this means our clients get the benefit of work we've already done for someone else, without paying for it again from scratch.
We're moving toward full operational software, not just storefronts. ERP integration, supply chain management, POS customisation, and the data layer that connects production, sales, and fulfilment. The goal: build the entire system that runs a modern commerce business, not just the part customers see.
12+
Years delivering digital projects
30+
Production Vendure plugins built
UK
Based, working with international clients